

















My clients asked me to design a logo and a packaging for an amazing product. The Berrybon is a healthy and delicious bonbon, not only because it was made from the best quality raw materials. This is their own recipe: every bonbon contains as much vitamin D as almost covers the daily needs of an adult. Kun Judit and Szántó Gábor created the brand strategy: they wanted to communicate somehow different, than an average chocolate brand does. The brand essence is the unexpectedness, because it' not a simple dessert: unexpected taste (because of the red fruit stuffing), the qualities (bonbon with vitamin? wow!) and the communication as well. So the slogan is the following: Unexpect everything! My task was to design a logo for the 'Berrybon - The vitamin Bonbon' brand name. Than a packaging which have a little trick and mirrors the slogan. Founders: Áth-Horváth Zsóka and Magyar Kata Brand strategy: Kun Judit and Szántó Gábor Design: Ghyczy Dia Photos: Kovács Kati