BerryBon - The vitamin bonbon design
My clients asked me to design a logo and packaging for an amazing product. BerryBon is a healthy and delicious bonbon, not only because it was made from the best quality raw materials. This is their own recipe: every bonbon contains enough vitamin D to almost cover the daily needs of an adult.
Kun Judit and Szántó Gábor created the brand strategy: they wanted to communicate differently, than an average chocolate brand does. The brand essence is the unexpectedness, because it's not a simple dessert: unexpected taste (because of the lightly sour red fruit filling), the qualities (bonbon with vitamin? wow!) and the communication as well. So the slogan became: Unexpect everything!
My task was to design a logo for the 'Berrybon - The vitamin Bonbon' brand name. Than a packaging which has a little trick and mirrors the slogan.
Founders: Áth-Horváth Zsóka and Magyar Kata
Brand strategy: Kun Judit and Szántó Gábor
Design: Ghyczy Dia
Photos: Kovács Kati
These are some early concepts of the logo:
The final logo:
Early drawings for the pattern of the packaging:
Final random pattern:
The slogan appears like this:
You may also like
Cakest image design and webshop
Aroms Natur Body oil packagins
Holdampf Linda Stylist branding design
Kvaszinger Relique premium wine packaging
Fountain surface design of Millenaris Park
Rántottcsirke restaurant chain branding
Pack&Go - card game illustration for KLM
Made in Pasta foodmanufactura image design
Animated Spirits Film Festival New York - Tokyo