Édes Város premium dessert delivery webshop and brand design Creating a brand identity that reflects both premium quality and that singular feeling that a good dessert gives us was an exciting challenge. The Édes Város brand aims to capture the world of pastries: sweet, creamy, at times healthy, but usually a potent delight. Édes Város curates the confectionaries available to order on its platform after careful research. Because each cake is a handmade creation made up of lots of tiny elements, we mirrored this in the brand, designing the logo and accompanying visual elements in a style both refined and rich in detail. Édes Város lets you order desserts exclusively from premium patisseries, for pickup or home delivery. The copper etching style hot air balloon in the logo may not represent a contemporary mode of transportation, but it does carry with it the right amount of romanticism to reflect the mood of the beautiful and tasty cakes.
