Pack&Go – Card Game Illustration for Air France – KLM Group
The Air France – KLM airline had a brilliant idea to delight their passengers with a custom-designed card game called Pack&Go. This unique game comes with rules that make it easy to play while on the plane traveling to selected destinations, either alone or with friends and family.
Renáta Pócsi and her colleagues conceived this idea. The concept gained popularity in KLM offices in other countries, prompting them to place orders. Eventually, the product became a hit worldwide.
Renáta enlisted the help of the talented and creative teacher, Máte Lencse, who specializes in games for kids, to develop the rules. Additionally, she approached Studio Ant Works to make the design for the card game.
We had the challenge of drawing nearly twenty different destinations (e.g., New York, Curaçao, Toronto, Tokyo, Stockholm, etc.) of the airline, along with sixty objects you pack into your luggage when traveling (e.g., clothes, shoes, notebook, chargers, tablet, sunglasses, etc).
However, there were a couple of complications:
Below, you can see some cards and details, though not everything. Perhaps you’ll get one of the 5000 printed copies during your travels with KLM.
Founder: Pócsi Renáta – KLM
Rules: Lencse Máté
Design: Ghyczy Dia, Perneczki Dorka and Máté Dani – Studio Ant Works
Photos: Lugosi Nóra and Ghyczy Dia