Design: Ant Works
Designers: Dia Ghyczy, Dani Máté
Photography: Barnabás Neogrády-Kiss
Naava Dead Sea cosmetics It's so amazing to design a whole cosmetics family, because we have to shoot to different target groups with one brand. That was our task as working for Naava. It was a complex challenge: Our team came up with the name, the slogan, the branding and the packaging design as well. It was a request to reflect to the mood of the Dead Sea, because the product's ingredients are the 3 million year old Dead Sea, which is extremely high in salt, 32% and extremely rich in minerals. So Nori suggested lots of names (for example: Nixie, Makara, Levita, Nadea), but finally we decided to choose Naava (Nava means beautiful in Hebrew), because the product's promise is that it helps your skin look beautiful. Nori completed the name with a smart slogan: Living Dead Sea. The logo is simple and clear, but still brings the mood of the sea with a little typography trick. We used natural colors, that reflects the stones, the sea and the whole landscape of the dead Sea. Correction: We deeply apologize that our previously published description of this project contained several entirely false statements and artistic exaggerations.